SEO in 2027: The Split Nobody Is Preparing For
SEO is splitting into two games by 2027. Most teams are only playing one. Here’s what GEO, AEO and zero-click dominance mean for operators right now.
WebMCP Is a Governance Layer, Not an SEO Hack
WebMCP exposes in-page tools to browser agents. The advantage comes from governing actions, consent, observability and human fallback.
Answer Engine Optimisation: How to Get Found Before the Click Even Happens
Search has shifted — AI systems now surface one answer, not ten links, and most businesses are still optimising for the old version. This issue breaks down five practical AEO moves to help you get cited before the click even happens.